Daniel Klibanoff- A Leading Name in Direct Marketing and Data Solutions 

Data is an integral part of direct marketing, and it is going to stay around for a very long time. Data is the core of any business, and it is valuable for customer intelligence. Ever since digital marketing has entered the arena, data needs to be valued, and it can measure and track the success of any business. 

Besides a business, customers are aware that you are using the data for your marketing goals, and in case you get their data wrong, they will not forgive you. This means marketing and the correct data are like a two-edged sword that you cannot do without for your business. 

Daniel Klibanoffbusiness expert in direct marketing and data 

Daniel Klibanoff is an esteemed entrepreneur based in Asheville, North Carolina, USA. He is widely respected in the market for generating millions of dollars in revenue for all his companies. Way back in 1982, he started his data business with only $500 and gradually transformed it into one of the trustworthy marketing and data service providers for direct marketing. His clients include Mutual of Omaha, Chase Manhattan Bank, Allstate, AARP, BlueCross BlueShield, and other eminent names in the USA. 

He is the CEO and the President of Multimedia Lists Inc. in the USA. It is an esteemed multi-channel data solutions and audience provider to credible advertisers worldwide. He is famous for pioneering and bringing to the market an extensive database of 100,000,000 credit cardholders with TransUnion. This is the first time that an eminent bureau for credit cards has issued data for non-credit-related offers. He has generated revenue for more than $20,000,000 in revenue for his company and TransUnion. 

What is the role of data in direct marketing?

Data plays a crucial role in direct marketing. It helps a business to-

  • Calculate the market potential and the share your company has in it
  • It helps to segregate your audience into smaller chunks so that you can market better to the targeted audience 
  • Identify the geographical distribution of the targeted audience for budgeting 
  • Inform the printing and the publication of campaigns for direct mail 
  • Determines the costs of the campaign postage 
  • Offers a benchmark against which you can measure the ROI or the results of the company based on the sales percentage acquired from the campaign 
  • Helps you to deploy historical data for predictions regarding your customers when it comes to future interactions. 

According to Daniel Klibanoff, any direct mail campaign is futile; it is like shooting at a target in the dark. If you are a small business owner, you cannot take the above risk of shooting in the dark with your marketing campaigns. If you wish to reach prospects, direct marketing is one of the most effective ways to do so. However, it does entail costs, so do it wisely so that your money does not go to waste. Make sure that have a proper plan of action in place.