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Rethink Breast Cancer Campaign to kick off Breast Cancer Awareness month with a new innovative and controversial advert Save The Boobs. I don’t think there is sexism in this advert but I do realize that now a day’s almost all the charities are busy in making controversial adverts. Be it German HIV AIDS awareness adverts or PETA adverts, everyone is working on one motto, to create awareness among masses first generate controversy. Brilliant idea, the more controversial you are the more famous you will become..Lol..
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